Positioning quartz surfaces as a premium choice involves highlighting their unique qualities and benefits. Here are some strategies to effectively communicate the value of quartz to your clients:

1. Emphasize Durability and Longevity
- Unmatched Hardness: Explain how quartz’s exceptional hardness makes it highly resistant to scratches, chips, and heat.
- Stain Resistance: Mention that quartz is non-porous, which makes it resistant to stains and very easy to clean.
- Low Maintenance: Mention how little effort one needs to put into maintaining the beauty of the quartz surface.
2. Highlight Hygienic Properties
- Antimicrobial: Describe how quartz resists the growth and proliferation of bacteria and mold, thus creating a healthier environment.
- Easy to Clean: Reiterate the ease of cleaning the material, which involves the use of mild soap and water.
3. Leverage the “Luxury” Factor
- Premium Appeal: Relate quartz to high-end, luxury brands in order to give the product more perceived value.
- Unique Designs: Display limited edition collections with unique patterns to create a feeling of exclusivity.
4. Share your Experience with Your Clients
- Informative Brochures and Flyers: Give detailed information about the manufacturing process, its benefits, and care tips.
- Product Demonstrations: Provide on-site demonstrations to show just how durable and beautiful the quartz is.
- Expert Consultation: Offer personalized advice for clients to choose the most suitable quartz surface for their requirements.

5. Design Versatility
- Variety of Colors and Patterns: From classic whites and blacks through to bold colors and intricate patterns.
- Customization: Mention the possibility of creating custom designs to suit particular tastes.
- Sleek and Modern Aesthetic: Highlight the modern appeal of quartz and how it blends with different interior design styles.
Communicating these key points effectively will be able to position quartz surfaces as a high-end option that offers aesthetic appeal and practical benefits.
Ready to take your client’s spaces to the next level? Let LE Surfaces help you offer the best in luxury and durability.
Contact us today to learn more about becoming an LE Surfaces partner.
Connect with us: https://lesurfaces.com/about-us/
Andrew Evans | VP Global Sales and Marketing
Gordon Shell | VP North and South American Sales