Understanding Quartz Surface Durability: What Distributors Should Highlight to Clients

Among the leading options that beautifully combine strength and beauty, quartz surfaces are one of the leading options for both residential and commercial settings. Being a distributor, it is important to understand and communicate the durability of the quartz surface to the clients in order to gain their trust and make informed recommendations.

Here’s what you should emphasize to your clients about quartz surface durability.

1. Scratch Resistance

Quartz surfaces are engineered to resist everyday wear and tear, such as scratches from knives, keys, and other sharp objects. This makes quartz a great choice for high-traffic areas such as kitchen countertops, bathroom vanities, and retail spaces.

Tip: While conducting a product demonstration, the distributor should emphasize scratch-resistant quartz surfaces by comparing them with other materials like laminates or natural stone.

2. Stain Resistance

Thanks to their non-porous nature, quartz surfaces resist the attainment of stains from common household items such as wine, coffee, and oils. Unlike natural stone surfaces, quartz does not require sealing and is thus low maintenance for clients.

Pro Tip: Highlight how the quartz surface will provide a hassle-free experience for the end-user by saving them time and effort in maintenance.

3. Heat Resistance

While quartz surfaces are highly resistant to many issues, they might still be sensitive to very extreme heat. Instruct the client in the use of trivets or heat pads in case of hot pots and pans.

Distributor Insight: Give your clients proper care instructions so that they understand how to look after their quartz surfaces for best durability.

4. Resistance to Impact

Quartz surfaces are manufactured with high-performance resins and natural quartz, which make them resistant to chipping and cracking under normal conditions. This durability makes them a long-lasting investment for clients.

Showcase Value: Provide real examples or case studies of quartz surfaces performing well in high-impact areas, such as commercial kitchens or office spaces.

5. Consistency in Appearance

Unlike natural stone, quartz surfaces offer uniformity in color and pattern, making them a preferred choice for clients who value consistency. The engineered nature of quartz eliminates the risk of weak spots commonly found in natural stone.

Highlight Advantage: Stress the reliability of quartz surfaces, especially for large projects requiring multiple slabs.

Empowering Clients about Quartz Surface

Understanding and articulating the durability features of quartz surfaces will better equip the distributor to empower the client in making a confident purchase decision, whether based on scratch resistance, low maintenance, or environmental sustainability. Indeed, no other surface matches the combination of style and strength like quartz surfaces do.




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Andrew Evans | VP Global Sales and Marketing

Gordon Shell | VP North and South American Sales